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Information Center – News and Articles about Credit Cards

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News about Credit Cards

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First Credit Cards: What Were They Like?

We are used to see credit cards the way they look today, and it is hard to imagine that they looked different and served for another purpose than paying for goods and services. We call them plastics. In fact, a century ago credit cards had a different shape, size and were not made of plastic.

The appearance of credit cards dates back to the beginning of the XX century. Who were they created for? The target audience was wealthy people. The cards could be used as business certificates and licenses for the so-called "loyalty programs" at some restaurants, gas stations and merchants. Those cards, you can be surprised, were made of cardboard.

However, cardboard cards' operation life was pretty short. And card issuers have come with an idea of changing the cards' material into a more durable one. Issuers chose metal as the strongest material for cards manufacturing. So, customers were issued metal cards made by Farrington Manufacturing Co in Boston. The cards had identification information of every user embossed on their metal surface. The manufacturing process got automated.

When registering purchases the same information was printed on special commercial tape. The name of the company issuing cards was imprinted according to international credit card standards - ISO 7811-3. The script used for embossing was called "Farrington 7B". Despite today's innovative technologies imprinting ID info on commercial tapes still exists. Did you know that? Here are some other facts about credit cards you might want to know.

"Put a signature after dinner" program introduces by Sir Alfred Bloomingdale in 1950s in Los Angeles generated rapid progress in credit card industry. Frank X McNamara, Sir Bloomingdale's long-time friend, launched a similar program in New York. McNamara, Bloomingdale and Sneider started a company, called Diners Club. In fact, the company was the first financial institution issuing credit. The Diners Club became an intermediary between credit consumers and merchants.

The cards they issued were made of paper stock and had a list of participating locations printed on the back. The credit cards functioned just like a typical plastic you can find on the market today. They gave customers buying power. But credit consumers of 1950s did not have to pay interest. They were charged an annual fee of $3.

Diners Club has been a monopolist on the US credit card market for about 7 years. The company made around $60,000 revenue by the second year of existence. But in 1958 the company was attacked by numerous competitors. Besides other financial institutions struggling to win more customers, such non-banking brands as Hilton and American Express also entered the market.

Gasoline credit cards became popular in 1957. This was the time for different payment associations to appear. They merged together and formed big financial networks, later known as MasterCard, Visa and others.

The problem of finding a strong, safe, but flexible and printable material for a credit card existed until 1958. Credit card issuers through experimenting with polyvinylchloride and polyether invented plastic cards. The first plastic card was an American Express card, a charge card, to be more exact.

And then over 50 years of development and progress made it possible for a today's credit consumer to choose from a great variety of credit cards with low APR, no annual fee, rewards programs and other beneficial features.

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